QR codes for vehicle wraps
A vehicle wrap is the most expensive printed thing most small businesses ever commission, and changing it means taking the vehicle off the road. It is also, oddly, the one most often printed with a campaign-specific URL.
What changes behind the code
- The campaign or offer, which has a far shorter life than the wrap.
- Phone numbers and service areas, as a business grows.
- Seasonal services, for trades whose work changes across the year.
What a reprint costs here
A wrap costs thousands per vehicle and takes the vehicle out of service for a day or more to change. For a fleet, a wrap refresh is a capital decision — which means a wrong or dated URL simply stays on the road for years.
What to point it at
- A quote or booking page, which is what a vehicle scan is usually worth.
- A seasonal service page, repointed as the work changes.
- A location or service-area page for a fleet operating across regions.
Printing it
Only put it where the vehicle is parked
Nobody scans a moving vehicle. The code earns its place on the rear and on the parked side at a readable height, not on a bonnet or a roofline.
Print it big, and test it outdoors
Wrap codes are scanned from several metres, in daylight, at an angle, on a curved surface. Test on the actual vehicle in the sun before signing off the artwork.
Make one for vehicle wraps.
100 codes free, no card. Change where any of them points whenever the thing behind it changes. Style one first — the builder needs no account.
Make a QR code