QR codes for event signage
Event signage has a problem no other printed piece has: it goes to press before the thing it describes has happened, and it is obsolete the moment the event ends. A dynamic code lets one sign do three jobs across the week.
What changes behind the code
- The schedule, which moves right up to the day and sometimes during it.
- Room changes and speaker substitutions, the two things you cannot reprint for.
- What the sign should do after the event — recordings, slides, a photo gallery, next year's registration.
What a reprint costs here
Large-format signage is expensive per unit and is usually installed once by a crew. A change on the morning of the event is not a reprint, it is an impossibility — which is why most event signage simply goes stale in public.
What to point it at
- A live schedule page during the event.
- A recordings or recap page once it is over, using the same signs if they are stored and reused.
- Next year's registration, which turns old signage into a working asset.
Printing it
Size it for scanning distance
A rough rule for large format: the code should be about a tenth of the distance people will scan from. A banner read from three metres wants a code around 30 cm across.
Repoint it the day it ends
The highest-value moment for event signage is the week after, when attendees are looking for what they missed. Set a reminder to repoint rather than letting it go dead.
Make one for event signage.
100 codes free, no card. Change where any of them points whenever the thing behind it changes. Style one first — the builder needs no account.
Make a QR code